“Consumers want sustainability, but they need to start with themselves”

“Consumers expect the companies to be more environmentally conscious, but it does not stop there, they want them to clearly define to what extent something was created in a green way. We need to understand that nothing so far has been eco-friendly 100 percent, maybe the end product in its final phase is, but the […]

Instagram’s identity crisis produced a Tik-Tok looking feed

It seems that photos could take a backseat on Instagram as Meta once again changes the appearance of the social network’s feed as it tries to compete with the increasingly popular TikTok. In the new test update, available only to a selected number of Instagram users, all content takes on a 9:16 aspect ratio. It […]

LinkedIn changes algorithm and introduces new form of content ranking

Business social network, LinkedIn, has decided to change the way content is ranked on a user’s feed to favour their preferences and interests. What does this mean? New options are coming for a better LinkedIn feed experience If a particular post is not to their liking, users will be able to click on three dots […]

Filip Pavelić winner of the award “Ferdo Šišić” for best final thesis

Filip Pavelić, junior communication consultant at CTA komunikacije is the winner of Ferdo Šišić award for best final thesis in Croatia in 2020 in the field of history. The award ceremony was held as part of the Kliofest history festival, on May 20, in the atrium of the National and University Library in Zagreb. The […]

The newest member of the CTA team is Nina Sivić-Cug!

Nina Sivić-Cug is our new assistant in digital marketing. Nina began her education at the Faculty of Humanities and Social Sciences in Zagreb, where she completed her undergraduate and graduate studies in sociology. During her studies, she focused on theoretical and empirical research of digital media and social networks. She paid special attention to the […]