The campaign Nešto zbilja važno /This Truly Matters carried out last year by the Association of Parents’ with Children with Disabilities Brački pupoljci in cooperation with the CTA komunikacije agency, has won the Grand Prix of the Croatian Public Relations Association in the category of Public Relations in Institutions, Associations and Non-Governmental Organizations. The award has been handed to the best communication projects for more than a decade, and this year the expert jury recognized the importance, scope and impact of this commendable campaign via which the Brački pupoljci changed the Law on Transport in Linear and Occasional Coastal Maritime Traffic and in November 2019 finally provided free ferry transport for the children with disabilities from all Croatian islands.
-I am sincerely grateful to Brački pupoljci for the trust they have placed in us and to the entire CTA komunikacije team, they have been dedicated to this project without hesitation since day one. Thank you to everyone who publicly supported the campaign and recognized that free ferry transport to therapies is a basic human right that should be guaranteed by law. I would also like to thank all the media who gave their contribution in raising awareness of the everyday challenges faced by island children with disabilities and their families. I must mention Mato Mladina, all parents and children from the Association, as well as Gina Victoria Damjanović, who were the driving force of the whole project. In the end, I congratulate all colleagues from other agencies who made it to the finals with us, for their projects and everything they have changed for the better in our society – said Gordan Turković, CEO of the CTA komunikacije.
This year the awards ceremony of the Croatian Public Relations Association was held online for the first time in order to respect the physical distancing measures and the category in which the campaign This Truly Matters was placed had the greatest competition as early as the application phase. They entered the finals with Spasi me (Save Me) fund for providing immediate assistance to victims of domestic violence by Media Val and Fabula agencies, and the Black Book of Public Money Expenditure, by Lipa – Taxpayers’ Association and Briefing Communications.
We would like to recall that thanks to the ten-year-struggle of Brački pupoljci and last year’s Nešto zbilja važno campaign, the right to free transport prescribed by law was granted for other neglected and vulnerable groups, too.