HGSS’ Exhibition Trending #HGSS70 awarded Grand Prix of the Croatian Public Relations Association
The first Croatian tweet exhibition Trending #HGSS70, an event dedicated to the 70th anniversary of the Croatian Mountain Rescue Service, set up in September 2020 by HGSS and CTA komunikacije, has won the Grand Prix of the Croatian Public Relations Association (HUOJ) in the category of Event Communication. The award has been recognizing the best […]
Consumer response to short video ads is growing
Advertising via a 6-second video may not sound promising, but a new study by MAGNA Global shows that this has started to change. A survey conducted on more than 7700 respondents shows that an increasing number of short videos has resulted in consumers changing their viewing habits. 6-second video format Video formats such as Snap, […]
Velimir Hlupić: Brands have to be more creative, as well as sensitive to how the entire society breathes
One of the new emerged communication agencies, the CTA komunikacije can boast with this year’s Grand Prix award of the Croatian Public Relations Association (HUOJ) for after only a little more than a year of their existence. They have recently expanded their team so we have talked with Velimir Hlupić, their Head of Digital Marketing […]
