The Messi effect

One of the greatest sports stories this summer was the transfer of Lionel Messi from Barcelona, where he had spent 21 years of his career, to the Parisian PSG. Even though Messi is a status symbol of Barcelona, and according to some estimates the club had generated a third of its profit thanks to their […]

The short and miserable life of LinkedIn stories

LinkedIn is the largest professional social network. It has existed since 2002 and is currently used by more than 600 million people in 200 countries. Many of us use LinkedIn as a place to expand contacts and find career opportunities. In addition to job seeking or employee recruitment, it is also used to improve a […]

What does the MTV Video Music Awards’ viewership decline mean?

For the first time in the history of the award show, less than a million people watched the 2021 Video Music Awards on MTV, a ceremony which was inaugurated in 1984. The viewership decline brought the 2021 VMAs, held in New York, to a record low of 900.000 viewers on MTV, however the total viewership […]

TikTok’s intergenerational and multiplatform popularity

TikTok is currently the fastest growing social network in the world. It is the first digital platform to officially partner with UEFA during the organization of the recently held EURO 2020 football tournament with the aim of becoming a place for football fans to share their moments with friends. TikTok and EURO 2020 Seeing TikTok […]

Bulletin – a platform for independent writers

In recent years, an increasing number of independent writers have been making a living by connecting directly with their readers through various platforms. Facebook saw this as an opportunity and launched Bulletin, a set of publishing and subscription tools to support authors of creative content currently only available in the US. The goal of this […]

Consumer response to short video ads is growing

Advertising via a 6-second video may not sound promising, but a new study by MAGNA Global shows that this has started to change. A survey conducted on more than 7700 respondents shows that an increasing number of short videos has resulted in consumers changing their viewing habits. 6-second video format Video formats such as Snap, […]

Great changes in travelers’ habits

2020 saw new consumer trends in travel due to which the global travel sector had to adapt to the new situation. Tripadvisor, in collaboration with Phocuswright, has conducted an extensive analysis of websites and data on changes in consumer behaviour since the start of the pandemic. The survey, published in October 2020, included consumers from […]

How the SARS-CoV-2 virus changed the communication of the tourism sector

The coronavirus pandemic is an unprecedented event in human history. Never before has one virus spread to practically all parts of the world and according to prof Zoran Klarić, PhD, from the Institute of Tourism, many previous viruses have been stopped by hot summer weather. The COVID-19 virus is an absolute exception in this regard, […]