Generation Beta is here – what awaits us?
Generation Beta will shape the future of technology, society, and marketing. Are we ready for these digital natives?
Blog
From expert analyses to compelling stories and practical tips, we offer insights into the latest trends, innovations, and developments in the marketing and communications industry. In our own words. Honestly and directly.
Acronyms every marketer should know
For marketing acronyms everyone in the field should know, a handy little dictionary would come in useful. If you don’t have one, here are a few to help you out.
PR and marketing trends in Croatia: What will be “it” in 2025.?
What PR and marketing trends await us in 2025? Political elections, media challenges, and TikTok domination – dive into Pero’s vision for the year ahead!
Influencers and Advertising – Croatia’s Gray Area
Following the recent case of an influencer being fined in Croatia, the question arises as to why there is a "Wild West" when it comes to influencer advertising.
How to Navigate the Era of Microtrends on Social Media
Micro-trends on social media are becoming increasingly short-lived and specific. Are they useful allies or merely a side effect of our fast-paced digital world?
Art in the service of communications campaigns
How do you take a seemingly dull or overdone topic and present it in a fresh and engaging way? Valentina explained it to us through three award-winning CTA campaigns!
PR Trends in Croatia: 2023 Overview and Forecasts for 2024
One of the more challenging years awaits us for the PR scene, machinery that will surely be on the front line when it comes to communications.
Spectacular evolution of DOOH advertising started from Las Vegas
The Las Vegas Sphere was under construction for four years, with a final cost of $2.3 billion.
5 Instagram Story Tricks You Need to Know
Discover a few story-editing tricks that can help grab your audience's attention on Instagram.