Instagram’s identity crisis produced a Tik-Tok looking feed

It seems that photos could take a backseat on Instagram as Meta once again changes the appearance of the social network’s feed as it tries to compete with the increasingly popular TikTok. In the new test update, available only to a selected number of Instagram users, all content takes on a 9:16 aspect ratio. It […]

LinkedIn changes algorithm and introduces new form of content ranking

Business social network, LinkedIn, has decided to change the way content is ranked on a user’s feed to favour their preferences and interests. What does this mean? New options are coming for a better LinkedIn feed experience If a particular post is not to their liking, users will be able to click on three dots […]

The short and miserable life of LinkedIn stories

LinkedIn is the largest professional social network. It has existed since 2002 and is currently used by more than 600 million people in 200 countries. Many of us use LinkedIn as a place to expand contacts and find career opportunities. In addition to job seeking or employee recruitment, it is also used to improve a […]

What does the MTV Video Music Awards’ viewership decline mean?

For the first time in the history of the award show, less than a million people watched the 2021 Video Music Awards on MTV, a ceremony which was inaugurated in 1984. The viewership decline brought the 2021 VMAs, held in New York, to a record low of 900.000 viewers on MTV, however the total viewership […]

TikTok’s intergenerational and multiplatform popularity

TikTok is currently the fastest growing social network in the world. It is the first digital platform to officially partner with UEFA during the organization of the recently held EURO 2020 football tournament with the aim of becoming a place for football fans to share their moments with friends. TikTok and EURO 2020 Seeing TikTok […]

Bulletin – a platform for independent writers

In recent years, an increasing number of independent writers have been making a living by connecting directly with their readers through various platforms. Facebook saw this as an opportunity and launched Bulletin, a set of publishing and subscription tools to support authors of creative content currently only available in the US. The goal of this […]

Consumer response to short video ads is growing

Advertising via a 6-second video may not sound promising, but a new study by MAGNA Global shows that this has started to change. A survey conducted on more than 7700 respondents shows that an increasing number of short videos has resulted in consumers changing their viewing habits. 6-second video format Video formats such as Snap, […]

Great changes in travelers’ habits

2020 saw new consumer trends in travel due to which the global travel sector had to adapt to the new situation. Tripadvisor, in collaboration with Phocuswright, has conducted an extensive analysis of websites and data on changes in consumer behaviour since the start of the pandemic. The survey, published in October 2020, included consumers from […]

TikTok’s dominance in 2020

In 2020, marked by great changes and atypical situations it was interesting to observe the popularization of the social network Tik Tok founded in 2017 in China. The main advantage of this application is its ease of use. It is extremely easy to create, share and follow content on Tik Tok, firmly confirmed by its […]