Consumer response to short video ads is growing

Advertising via a 6-second video may not sound promising, but a new study by MAGNA Global shows that this has started to change. A survey conducted on more than 7700 respondents shows that an increasing number of short videos has resulted in consumers changing their viewing habits. 6-second video format Video formats such as Snap, […]

Launch of Facebook shops means we will be able to shop directly from Facebook

Probably the most popular social network in the world, Facebook, decided to make a huge step toward the e-commerce by representing a new option, called Shops, for which it hopes to become a central place for all sorts of entrepreneurships, from small and middle who were hit by the COVID-19 pandemic in the world, to […]