At the “DK Home 2021” event held at the Tuškanac summer cinema venue in Zagreb, CTA komunikacije agency won the bronze Effie Award for the campaign This Truly Matters in the category Positive Changes: Common Good – Nonprofit Sector which was introduced this year.
The Effie Awards is a prestigious global award that has been awarded worldwide since 1968 as a symbol of excellence and marketing efficiency. In addition to the global and European level, Effie is awarded nationally in forty-nine countries around the world. Croatia officially received its version of this great international award in 2009 and its members from the communications industry have been successfully competing every year since then, with the winners winning a gold, silver or bronze Effie.
An additional special feature of the This Truly Matters campaign and the Effie Awards is that it is a rare case of a winning project that relied solely on public relations tools. The Effie Awards Croatia jury recognized the importance of the campaign conducted by CTA komunikacije with the Association of Parents’ with Children with Disabilities Brački pupoljci, primarily because of the significant positive changes it brought to Croatian society and the fight for the rights of vulnerable groups whose voice is not heard so easily. After ten years of hard work and the fight for justice, with the This Truly Matters campaign, the battle for the free transport of Brač’s children with disabilities, as well as for other neglected and vulnerable groups of passengers was won.