Golden Grand PRix of the Croatian Public Relations Association (HUOJ)

Zlatni Grand PRix Hrvatske udruge za odnose s javnošću (HUOJ)

We won the Golden Grand PRix of the Croatian Public Relations Association (HUOJ) in May 2022 in the category of public relations in institutions, associations, and non-governmental organizations for the humanitarian campaign 1100 kilometara za 1100 terapija (1100 kilometers for 1100 therapies). The campaign took place from March to May 2021 in cooperation with Dijana Šabić from the Poduzetnički centar Aktiv and two mountaineers from Brač – Ranko Dragičević and Daniel Lončar, who hiked the most demanding Croatian mountaineering route Via Adriatica within 49 days.

The goal was to raise at least 110,000 HRK so that children with developmental disabilities gathered in the Association of Parents of Children with Developmental Disabilities Brački pupoljci could have much-needed therapy during the pandemic year. Each person was able to sponsor the route and help with a donation. In the end, we raised almost 170,000 HRK in less than three months.

In the finals, the campaign competed with the 404 agency project Turizam pomaže Baniji (Tourism helps Banija) for the Croatian Tourism Association and with the interactive exhibition DiJAbetes pod kontrolom (Diabetes under control) by the Manjgura agency for the Zagreb Diabetes Society.