IPRA Golden World Awards for Excellence is the most prestigious award in the field of public relations. In 2022, CTA komunikacije team won two such awards for 1100 Kilometres for 1100 Therapies Fundraiser and Golden Ribbon – 7marathons in 7days.
Since 1990 IPRA has been awarded by the International Public Relations Association (IPRA), promoting excellence and ethics in public relations. Its significance is confirmed by a jury composed of experts from around the world, including Austria, Bulgaria, Japan, Russia, Saudi Arabia, Turkey, the Philippines, the United Kingdom and the United States, as well by the number and diversity of applications arriving each year.
In the toughest competition with leading communication agencies and global companies, the 1100 Kilometres for 1100 Therapies Fundraiser with mountaineers Ranko Dragičević and Daniel Lončar for the Parents Association of Children with Special Needs Brački pupoljci won the award in the category of public relations for non-governmental organizations. Charitable sporting event, Golden Ribbon – 7marathons in 7days received its prize in the event organization category.
During the humanitarian trail 1100 Kilometres for 1100 Therapies, mountaineers Ranko Dragičević and Daniel Lončar crossed 1100 km of the most challenging Croatian hiking route, Via Adriatica to gather the funds for 1100 children’s therapies. After 49 days of mountaineering through Croatia’s roughest and most challenging terrain and 92 days of campaigning, Brački Pupoljci received enough funding, ie. 169.800 HRK, for 1700 therapies for island children with disabilities. Watch the video here.
The Golden Ribbon – 7marathons in 7days project was created by Croatian marathon runner Kristijan Sindik. By running 295 kilometres from Split to Tivat (Boka Kotorska) from February 4 to February 11, 2021, he gathered 212.664 HRK for Split Hospital Centre’s Pediatric Oncology Department. The amounts would be used to buy ten volumetric pumps and other essential equipment enabling for better treatment of children oncology diseases. By the end of the week, Sindik and the team were joined by a total of 250 runners. Watch the video here.
After the first IPRA recognition in 2020 for the campaign Nešto zbilja važno (This truly matters), these are the second and the third Golden World Awards for Excellence in only three and a half years of CTA komunikacije’s agency work.