LinkedIn changes algorithm and introduces new form of content ranking


Business social network, LinkedIn, has decided to change the way content is ranked on a user’s feed to favour their preferences and interests. What does this mean?

New options are coming for a better LinkedIn feed experience

If a particular post is not to their liking, users will be able to click on three dots and inform the platform they wish to see less similar content or less content by a particular author. In case the user thinks that certain content is against the LinkedIn policy – they will be able to report it, just like on Facebook.

Although it is currently being tested only in the U.S., there will probably be an option of showing less political coverage. Based on the feedback, this option will be introduced in multiple languages ​​and regions to give everyone the option to take the feed “into their own hands” and filter it as they wish.

Better ranking of posts that encourage conversations

On their current feed, the user can see the posts of friends of friends about their employment, although they have never met them, in fact, they may not have even heard their names. This stops here and a new era begins in which targeted topics from the network that could be of interest to each individual user are presented.

However, while a user may not want to see new jobs from people they do not know, LinkedIn has recognized that many want to discover industry experts to enrich their knowledge.

Therefore, every time a person likes the post of a person who is not from their network, LinkedIn offers an additional tracking option and a short description of the topics that can be expected from that creator in case they are followed.

LinkedIn new feed option shows a short description of the topics that can be expected from creators.

Poor ranking of surveys and low-quality content

At LinkedIn they concluded that there are too many surveys online, so from now on they will only show those that relevant to each individual user.

It seems that all the new features are in favour of a more intimate community that will provide the user with authentic and interesting content useful to him in everyday professional life.

Therefore, a certain content that directly encourages interaction through likes and reactions in order to be noticed by as many people as possible, will not be promoted on the feed.

Precisely due to these features, many corporations will need a different approach to publishing content. They will need to focus on creating quality content allowing people to get practical information, and to reduce repetitive low-quality content that no one can make use of, except for companies that can sneak into the minds of potential consumers.

In any case, the more new features a user uses, the better the “tailored” feed will be. This way every person should get exactly what they want and expect from LinkedIn, at least in theory.

Source: LinkedIn