A Cheat Sheet for Students: AI in Analyses for Communication Campaigns
Learn how AI can simplify communication campaign analysis, from competitor research and media monitoring to audience insights and strategy.
Blog
From expert analyses to compelling stories and practical tips, we offer insights into the latest trends, innovations, and developments in the marketing and communications industry. In our own words. Honestly and directly.
The campaign “Speak Up About Money” won the bronze HUOJ Grand PRix
The “Speak Up About Money” campaign was awarded a bronze medal by the jury of the 19th Grand Prix of the Croatian Public Relations Association in the Grand Prix for Integrated Communication category.
How AI Is Taking Over Campaign Optimization on Platforms Like Meta and Google Ads
Has AI taken over performance marketing? Here’s how campaign optimization actually works today on Meta and Google Ads.
Gordan Turković on leading election campaigns for the podcast Politički Marketing
Gordan Turković joins the Politički marketing podcast to reveal what makes an election campaign successful and why adaptability is the key to winning.
“Separate, it’s easy” campaign is a part of the Marketinška komunikacija textbook
“Separate, it's easy” offers a lesson in creative digital marketing in the “Marketinška komunikacija” textbook.
Ninth year of the “Mom, be healthy!” project brings together a record number of children
This “Pink October,” the “Mom, be healthy!” campaign sends a clear message: taking care of your health starts at home.
Dinara and improvisation planning
After two months of hard work, we can finally kick back on the couch and watch our latest TV commercial for Cetina that we filmed on Dinara.
Swearing in fucking marketing
Am I allowed to curse as a marketer? Is linguistic vulgarity allowed in the creative industry? And why not?
The most awkward conversation about money
At Communication Days 2025, our Petar Tanta moderated a panel titled “Can Money Talk Be Sexy?” powered by Addiko Bank.