About the client
The hotel company Jadran with a business seat in Crikvenica is the largest company on the Crikvenica-Vinodol Riviera. Founded in 1964 through a merger of several hotel companies, the company boasts the fact they have always been at the forefront of tourism business on the Adriatic coast. Today Jadran owns tourist accommodations all over the Croatian coast – from Umag, Crikvenica-Vinodol Riviera, and the island of Krk to the Makarska Riviera.
As the largest company on the Crikvenica – Vinodol Riviera, Jadran needed a social media strategy focused on the domestic tourist, as well as on those who live just a few hours away from the accommodation. Given that Jadran has already had a Facebook page and an official website, it was necessary to open an Instagram profile for an easier approach to target audience and guests.
We have carefully followed the situation related to the virus SARS-CoV-2 because at that moment we could not be sure if the borders would remain open for tourists. Then it became clear that the situation is unstable and that we would have to count only on the tourists living relatively close to the accommodation.
We have increased the number of visitors on the official website by more than 90% compared to last year. Also, we have significantly increased the number of queries on the social media related to accommodation capacities, as well as the number of positive comments by satisfied guests. Communication with potential guests in the social media has been improved, which automatically has brought us to a wider audience reach. All these positive factors have served as the best review for all interested guests.
When we look at the Instagram results, it is obvious that in a short period we have managed to gather a large number of followers. The largest success are the numerous positive reactions on the posts. The conclusion is that the audience reacted more than well to a high-quality content rich in information and to the fact they are just one click away from finding out if there are any free dates or accommodations.