The short and miserable life of LinkedIn stories
LinkedIn is the largest professional social network. It has existed since 2002 and is currently used by more than 600 million people in 200 countries. Many of us use LinkedIn as a place to expand contacts and find career opportunities. In addition to job seeking or employee recruitment, it is also used to improve a […]
TikTok’s intergenerational and multiplatform popularity
TikTok is currently the fastest growing social network in the world. It is the first digital platform to officially partner with UEFA during the organization of the recently held EURO 2020 football tournament with the aim of becoming a place for football fans to share their moments with friends. TikTok and EURO 2020 Seeing TikTok […]
Consumer response to short video ads is growing
Advertising via a 6-second video may not sound promising, but a new study by MAGNA Global shows that this has started to change. A survey conducted on more than 7700 respondents shows that an increasing number of short videos has resulted in consumers changing their viewing habits. 6-second video format Video formats such as Snap, […]
TikTok’s dominance in 2020
In 2020, marked by great changes and atypical situations it was interesting to observe the popularization of the social network Tik Tok founded in 2017 in China. The main advantage of this application is its ease of use. It is extremely easy to create, share and follow content on Tik Tok, firmly confirmed by its […]
