{"id":4915,"date":"2024-12-05T15:09:37","date_gmt":"2024-12-05T14:09:37","guid":{"rendered":"https:\/\/ctakomunikacije.hr\/?p=4915"},"modified":"2024-12-05T15:19:40","modified_gmt":"2024-12-05T14:19:40","slug":"challenges-and-successes-of-bold-campaigns-lessons-from-the-kompanije-koje-imaju-mooda-panel","status":"publish","type":"post","link":"https:\/\/ctakomunikacije.hr\/en\/challenges-and-successes-of-bold-campaigns-lessons-from-the-kompanije-koje-imaju-mooda-panel\/","title":{"rendered":"Challenges and successes of bold campaigns: lessons from the “Kompanije koje imaju mood(a)” panel"},"content":{"rendered":"\n

At the “Neki novi klinci” conference, organized by the Student Section of the Croatian Public Relations Association, the panel “Kompanije koje imaju mood(a)” drew significant attention. Our Gordan Turkovi\u0107<\/a> moderated this dynamic discussion on what makes a campaign bold and how they can break out of conventional marketing practices. Joining him, Luka Mavreti\u0107<\/strong>, Creative Director at Imago Ogilvy, Ivana Bili\u0107<\/strong>, Senior Digital Marketing Specialist at Atlantic Group, and Antonio \u0160ulenta<\/strong>, content creator and former content manager for Solin Gra\u0111a\u2019s TikTok profile, shared their insights and experiences.<\/p>\n\n\n\n

Boldness in campaigns \u2013 between creativity and risk<\/h2>\n\n\n\n

The discussion explored what defines a bold campaign and how bravery in marketing can lead to success and new challenges. Luka Mavreti\u0107<\/strong> shared his insights on the importance of trust between the agency and client. He emphasized that timing is crucial when presenting bold ideas, like the memorable \u201cGuc, guc\u201d campaign for Studena.<\/p>\n\n\n\n

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