{"id":5024,"date":"2023-06-19T07:54:08","date_gmt":"2023-06-19T05:54:08","guid":{"rendered":"https:\/\/ctakomunikacije.hr\/?p=5024"},"modified":"2025-01-08T16:42:58","modified_gmt":"2025-01-08T15:42:58","slug":"outside-the-four-walls-lgbtq-eye-catching-campaigns","status":"publish","type":"post","link":"https:\/\/ctakomunikacije.hr\/en\/outside-the-four-walls-lgbtq-eye-catching-campaigns\/","title":{"rendered":"Outside the Four Walls \u2013 LGBTQ+ Eye Catching Campaigns"},"content":{"rendered":"\n

While some brands create collections with the Pride flag, others go a step further and create campaigns that truly celebrate the LGBTQ+ community. Given the duration of Pride Month, we will look back at five campaigns that really showed their rainbow colours.<\/p>\n\n\n\n

They represent a special moment in which brands have used their voice and influence to encourage positive change in society and highlight the importance of equal rights for all.<\/p>\n\n\n\n

Home is a place where you need to feel welcome<\/strong><\/h2>\n\n\n\n

Research shows that approximately two-thirds of the younger LGBTQ+ population do not feel fully accepted because of their sexual orientation or gender identity within their own home.<\/p>\n\n\n\n

IKEA has been known for their creative solutions<\/a> that leave a strong impact on the public, and they recently launched the “Acceptance Starts at Home” campaign with the aim of creating more compassionate and inclusive homes and communities for the LGBTQ+ population.<\/p>\n\n\n\n

The  visuals<\/a> show elements that stand out with their colour and design, and they truly symbolise members of the LGBTQ+ community who feel undesirable and different in their home. In addition, the lack of colours symbolises a lack of tolerance, love and support in the family towards LGBTQ+ members.<\/p>\n\n\n\n

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Source: dop.hr<\/a><\/figcaption><\/figure>\n\n\n\n

Through seven steps<\/a>, IKEA explains how to be a good ally and create an environment where LGBTQ+ people can feel safe, welcome and free. The steps encourage the public to learn inclusive language, use pronouns correctly, and not misuse LGBTQ+ names in an offensive way. Through friendly questions, IKEA wants to open up space for deeper conversations about the sexual orientation of others.<\/p>\n\n\n\n

The campaign not only promotes the acceptance and empowerment of diversity, but also educates the general public about the challenges faced by LGBTQ+ people. With its innovative solution, IKEA has certainly raised awareness of the importance of equal rights for all.<\/p>\n\n\n\n

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Source: dop.hr<\/a><\/figcaption><\/figure>\n\n\n\n

Some families you are born into, some you get to create yourself<\/strong><\/h2>\n\n\n\n

Last year, H&M unveiled the My Chosen Family <\/em><\/a> campaign \u2013 three stories of LGBTQIA+ families choosing each other.<\/p>\n\n\n\n

The first family, The Dreamers<\/em>, does not attach importance to traditional family roles, but recognizes the different personalities that define each member. Another family, The Angels,<\/em> believes that their chosen family is angel-like: gentle and understanding. For them, the term chosen family describes people who accept you for who you are and around whom you feel safe. A third family, Lola & Los Javis,<\/em> described how LGBTQ+ people have a hard time growing up because they often feel lonely and unaccepted by society. However, with chosen families, fears, insecurities and sadness disappear.<\/p>\n\n\n\n

“Inclusion and diversity are about who we are and who we want to be, and are deeply rooted in our values. To stay more relevant to both our clients and colleagues, we need to understand and truly embrace different perspectives. A truly inclusive environment will lead to better solutions, better decisions and better results,” said Ann-Charlotte Berglind<\/a>, Global Head of Human Resources at H&M.<\/p>\n\n\n\n

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