Do you notice billboards, digital totems or posters when you walk down the street? Surely, only when you need do you something remember that you pass by a poster with that product every day, and you are sure that you have not paid enough attention to it. Good advertising does not even need the full attention of the audience, sometimes for a positive effect it is enough for the viewer to catch the motifs of the ad only for a moment and receive information, ready to use when they need it.<\/p>\n\n\n\n
Outdoor advertising, or OOH advertising, is a skill that has been honed for centuries. Research by the <\/a> American universities of Arkansas and Montana State University shows that the first OOH campaigns appeared in the USA as early as the 17th century, while by the end of the 19th century, outdoor advertising had become a separate industry.<\/p>\n\n\n\n The OOH Advertising Association of America (OAAA) <\/a>believes that the beginnings of such advertising can be found in the earliest civilizations, such as Egypt, where the first ads were carved on obelisks.<\/p>\n\n\n\n Time has passed, but OOH remains as a relevant form of advertising, which only changes shape or form according to the needs of the times.<\/p>\n\n\n\n This year we had the opportunity to see something different \u2013 surrealism has captured the marketing world and spawned several fantastic campaigns, and OOH got a new subtype of fake out of home<\/em> advertising (FOOH).<\/p>\n\n\n\n The French brand Jacquemus<\/a> has teamed up with the American artist Ian Padgaham (@origiful<\/a>) and placed its Bambino handbags on the streets of Paris. The result was a video that went crazy on social networks and brought the brand a 900% increase in sales of Bambino handbags. Why put an advertisement on urban public transport, when a product can become public transport?<\/p>\n\n\n\nMeet FOOH<\/strong><\/h2>\n\n\n\n