{"id":5279,"date":"2025-03-12T09:45:18","date_gmt":"2025-03-12T08:45:18","guid":{"rendered":"https:\/\/ctakomunikacije.hr\/?p=5279"},"modified":"2025-03-12T09:46:06","modified_gmt":"2025-03-12T08:46:06","slug":"generation-beta-is-here-what-awaits-us","status":"publish","type":"post","link":"https:\/\/ctakomunikacije.hr\/en\/generation-beta-is-here-what-awaits-us\/","title":{"rendered":"Generation Beta is here \u2013 what awaits us?"},"content":{"rendered":"\n

If you thought Gen Z was a challenge for marketers<\/a>, brace yourselves – Generation Beta is coming! This upcoming group of young people, born between 2025 and 2039, will be the first true digital natives.  These kids will play with AI the same way we used to play with Lego bricks.<\/p>\n\n\n\n

Let\u2019s dive into the world of these emerging trailblazers and explore what their arrival means for the world of marketing, technology, and society as a whole. <\/p>\n\n\n\n

Who is Generation Beta and what makes them special?<\/strong><\/h2>\n\n\n\n

Generation Beta will be the first to live entirely in a post-pandemic world. Masks? Lockdowns? For them, these will just be historical anecdotes shared during history classes. However, \u201cBetas\u201d will grow up in a world grappling with climate change, meaning they\u2019ll face tough decisions about where to live, work, and, of course, how to survive increasingly hot summers.<\/p>\n\n\n\n

Their parents? Mostly Gen Z and Millennials\u2014people who grew up with technology but also understand the importance of balancing online and offline life. In other words, they will be raised with \u201cconscious parenting,\u201d where screen time is limited, and sustainability is a core value. Think of it as the modern-day version of: \u201cYou can hop on VR, but only after you finish your homework!\u201d<\/p>\n\n\n\n

Technology and social media will be their second oxygen<\/strong><\/h2>\n\n\n\n

If you think Generation Alpha is glued to their screens, just wait until you see Generation Beta. Consider this: 65% of Gen Alpha kids spend up to four hours a day on social media<\/a>, with an average of two hours daily on YouTube alone. These kids won\u2019t just \u201clearn\u201d technology\u2014it will be second nature to them. We\u2019re talking about AI, autonomous vehicles, wearable tech, and virtual worlds that will feel as real to them as the park across the street (if parks even exist anymore).<\/p>\n\n\n\n

Experts already predict that Generation Beta will use social media as an extension of their identity. Their friends won\u2019t just be people\u2014they\u2019ll also be AI assistants and AI influencers. Imagine a world where your child\u2019s favorite TikTok creator isn\u2019t even a real person. In fact, we\u2019re already there\u2014AI influencers like Miquela<\/a> and Aitana<\/a> exist today. Crazy, right?<\/p>\n\n\n\n

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A post shared by Miquela (@lilmiquela)<\/a><\/p><\/div><\/blockquote>\n