{"id":5695,"date":"2023-05-26T09:30:04","date_gmt":"2023-05-26T07:30:04","guid":{"rendered":"https:\/\/ctakomunikacije.hr\/?p=5695"},"modified":"2025-08-29T14:48:30","modified_gmt":"2025-08-29T12:48:30","slug":"separate-a-hit-campaign-in-split","status":"publish","type":"post","link":"https:\/\/ctakomunikacije.hr\/en\/separate-a-hit-campaign-in-split\/","title":{"rendered":"\u201cSeparate\u201d \u2013 A hit campaign in Split"},"content":{"rendered":"\n<p>Even when Vojko V sent us the early drafts of the song, we had a feeling it was going to be a hit\u2014our heads naturally went straight into \u201cheadbang mode.\u201d A hundred thousand YouTube views later (plus another 70,000 on Facebook and Instagram), it\u2019s safe to say our instincts didn\u2019t steer us wrong.<\/p>\n\n\n\n<p>\u201cSeparate\u201d has become the talk of Split, sung by everyone from kids to the club crowd. If those same partygoers toss their bottles into the proper semi-underground container on their way home, we\u2019ll take that as at least partial proof of the song\u2019s impact.<\/p>\n\n\n\n<p>The informational campaign on waste separation and the introduction of semi-underground containers in Split is still going strong and goes far beyond the song itself. However, the success and reception of \u201cSeparte\u201d showcase what\u2019s possible when expertise, creativity, and forward-thinking clients come together\u2014kudos to \u010cisto\u0107a Split and the City of Split for making it happen.<\/p>\n\n\n\n<p>The video was created in collaboration with friends from <a href=\"https:\/\/www.ddvideolab.com\/\" rel=\"nofollow noopener\" target=\"_blank\">DD Video Lab<\/a>, and animated by Sara Bernat. And yes, that iconic blue jacket in the video? It\u2019s our very own Pero\u2019s.<\/p>\n\n\n\n<p>&#8220;Separate!&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"\u010cisto\u0107a Split ft. Vojko V - Odvoji, razdvoji\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/TWw7nxkHMoM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Even when Vojko V sent us the early drafts of the song, we had a feeling it was going to be a hit\u2014our heads naturally went straight into \u201cheadbang mode.\u201d A hundred thousand YouTube views later (plus another 70,000 on Facebook and Instagram), it\u2019s safe to say our instincts didn\u2019t steer us wrong. \u201cSeparate\u201d has become the talk of Split, sung by everyone from kids to the club crowd. If those same partygoers toss their bottles into the proper semi-underground container on their way home, we\u2019ll take that as at least partial proof of the song\u2019s impact. The informational campaign [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":3154,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[95],"tags":[85],"class_list":["post-5695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-our-experience","tag-cistoca-split-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/ctakomunikacije.hr\/en\/wp-json\/wp\/v2\/posts\/5695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ctakomunikacije.hr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ctakomunikacije.hr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ctakomunikacije.hr\/en\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/ctakomunikacije.hr\/en\/wp-json\/wp\/v2\/comments?post=5695"}],"version-history":[{"count":1,"href":"https:\/\/ctakomunikacije.hr\/en\/wp-json\/wp\/v2\/posts\/5695\/revisions"}],"predecessor-version":[{"id":5697,"href":"https:\/\/ctakomunikacije.hr\/en\/wp-json\/wp\/v2\/posts\/5695\/revisions\/5697"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ctakomunikacije.hr\/en\/wp-json\/wp\/v2\/media\/3154"}],"wp:attachment":[{"href":"https:\/\/ctakomunikacije.hr\/en\/wp-json\/wp\/v2\/media?parent=5695"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ctakomunikacije.hr\/en\/wp-json\/wp\/v2\/categories?post=5695"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ctakomunikacije.hr\/en\/wp-json\/wp\/v2\/tags?post=5695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}