{"id":4041,"date":"2021-10-09T08:25:52","date_gmt":"2021-10-09T06:25:52","guid":{"rendered":"https:\/\/ctakomunikacije.hr\/?post_type=projekt&p=4041"},"modified":"2024-07-23T10:57:24","modified_gmt":"2024-07-23T08:57:24","slug":"media-campaign-for-the-croatian-society-of-hematology","status":"publish","type":"projekt","link":"https:\/\/ctakomunikacije.hr\/en\/uspjesne_price\/media-campaign-for-the-croatian-society-of-hematology\/","title":{"rendered":"Media campaign for the Croatian Society of Hematology"},"content":{"rendered":"\n

The solution<\/strong><\/h2>\n\n\n\n

Since the matter at hand dealt with a three month campaign on a national level, the most watched, read, and listened media channels were chosen, among some niche channels that cover health themes. With that move, doctors and members of the Croatian Society of Hematology from many of Croatia\u2019s hospitals became professional interlocutors on television channels, radio stations and web portals.<\/p>\n\n\n\n

Offering a factual approach to the development and prevention of severe forms of hematoma during the pandemic, the hematologists urged the public to get checked at their general practitioners, who would send them to further blood tests if needed, and that everyone recommended the same to their close ones. One of the more important aspects was to destigmatize the notion of long waiting lists, because with blood tests with a potential presence of the disease the waiting time is minimal, as a day’s difference can be the deciding factor between life and death.<\/p>\n\n\n\n

There have been a total of 53 sponsored posts during the spring of 2021<\/strong>, resulting in three guest appearances on the highly popular show \u201cGood morning, Croatia\u201d, one press release and 17 posts on the 24sata news website, Telegram and Miss Zdrava (Miss Healthy).<\/strong> The sponsorship of radio shows enabled the locational observation of the work area of certain experts on 9 stations: HRT\u2019s second channel, Radio Sljeme, Radio Zadar, Radio Osijek, Radio Slavonija, Radio Dalmacija, Radio Rijeka, Radio Ritam and Radio Istra.<\/strong> In partnership with Native Studio, the web portal Miss Zdrava has filmed and published a video on their Facebook page.<\/p>\n\n\n\n

https:\/\/www.facebook.com\/watch\/?v=537940400684210<\/a><\/p>\n\n\n\n

The expert interlocutors note that the public\u2019s following response and interest in hematological examinations show that a strategically planned campaign can truly raise the public\u2019s awareness. Already after the campaign\u2019s first television appearance, there was an apparent rise in the calls to hematologists, as were doctor\u2019s appointments after people noticed the symptoms that were shown on TV.<\/p>\n","protected":false},"featured_media":1741,"template":"","tags":[99,100],"uspjesne_price_kategorije":[92],"class_list":["post-4041","projekt","type-projekt","status-publish","has-post-thumbnail","hentry","tag-gordan-turkovic-2","tag-petar-tanta-2","uspjesne_price_kategorije-media-planning"],"acf":{"istakni_projekt":false,"client":"The Croatian Society of Hematology","about_the_client":"The Croatian Society of Hematology of the Croatian Medical Association is a professional community of hematologists and other professionals who deal with diagnosing and treating people with various hematological diseases. The Society strives to encourage and educate the public about the importance of regular check-ups<\/strong>, timely diagnosis and the treatment of hematological diseases, among which is one of the deadliest diseases in the world - blood cancer. During the Coronavirus pandemic, the Society noticed that, because of the fear of getting infected with Covid, most people had ignored obvious symptoms of hematoma and came in for a check-up when it was too late."},"_links":{"self":[{"href":"https:\/\/ctakomunikacije.hr\/en\/wp-json\/wp\/v2\/projekt\/4041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ctakomunikacije.hr\/en\/wp-json\/wp\/v2\/projekt"}],"about":[{"href":"https:\/\/ctakomunikacije.hr\/en\/wp-json\/wp\/v2\/types\/projekt"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ctakomunikacije.hr\/en\/wp-json\/wp\/v2\/media\/1741"}],"wp:attachment":[{"href":"https:\/\/ctakomunikacije.hr\/en\/wp-json\/wp\/v2\/media?parent=4041"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ctakomunikacije.hr\/en\/wp-json\/wp\/v2\/tags?post=4041"},{"taxonomy":"uspjesne_price_kategorije","embeddable":true,"href":"https:\/\/ctakomunikacije.hr\/en\/wp-json\/wp\/v2\/uspjesne_price_kategorije?post=4041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}