For the Back Together summit, the idea of Natko Beck, his wife Tajana, and Mrs. Vesna Babi\u0107, we thought out the whole communication concept, for social media and for national and specialized media. Along with creating a strategy, we took on the role of leading all their social media accounts and media relations, and we provided communicational support during the entire project. In order to reach the public throughout Croatia, and neighbouring countries too, it was important that the information from the official social media profiles reached as many people as possible. One of the direct communication tools that we used to achieve this were newsletters, regularly distributed to all those who signed up. They contained information on the speakers, themes of the panels, ways of registration, and an invite to participate. The subscribers would often find a video file in their mailbox, and in one of them Dr. Natko Beck personally thanked them for expressing an interest. The biggest value of the newsletter was realized on the days when the summits were held, as the newsletter contained links to the livestreams of the panel discussions. That way, we simultaneously worked on the expansion of the audience, increasing their familiarity with the event and growing their interest for future panels.<\/span><\/p>\n\n\n\n