{"id":4053,"date":"2020-08-14T12:57:18","date_gmt":"2020-08-14T10:57:18","guid":{"rendered":"https:\/\/ctakomunikacije.hr\/?post_type=projekt&#038;p=4053"},"modified":"2024-07-23T11:43:18","modified_gmt":"2024-07-23T09:43:18","slug":"1100-kilometres-for-1100-therapies-fundraising-event","status":"publish","type":"projekt","link":"https:\/\/ctakomunikacije.hr\/en\/uspjesne_price\/1100-kilometres-for-1100-therapies-fundraising-event\/","title":{"rendered":"1100 Kilometres for 1100 Therapies fundraising event"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><b>Solution<\/b><\/h3>\n\n\n\n<p>The official start of the media campaign was on March 19, 2021, and the two adventurers set off on their trip on Saturday, March 20, 2021, at 8:00 am from the point Bunker Kamenjak on Premantura and reached the final destination in Prevlaka on May 7, 2021. <strong>Each stage was announced with a media advisory and accompanied by a statement for regional and national media on the progress of the mountaineers<\/strong>. Press releases were shaped by a narrative made possible by\u00a0 <em>Bra\u010dki pupoljci<\/em> themselves. Namely, each stage of the action had a specific metaphorical meaning. Thus, the first section represented the confrontation of parents with the diagnosis of their child, while the last one was the goal of the Association &#8211; the opening of the <em>Juraj Bona\u010di<\/em> Education Centre on Bra\u010d.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Since this is an exclusively socially responsible project, cooperation was established with several national and local media and journalists who followed the action from the very beginning to the end. As the campaign originated from Bra\u010d, special attention was paid to the Bra\u010d and Split media, such as <em>Dalmatinski portal<\/em>, which reported more comprehensively and more often on the fundraising event 1100 Kilometres for 1100 Therapies. In addition, press releases were accompanied by videos with impressions of each stage, as well as links to interesting facts of the event from the social networks, such as high snow on Velebit or fresh bear footprints found along the way. In addition, the event was promoted almost daily on the Facebook page of <em>Bra\u010dki pupoljci<\/em> to further increase its exclusively organic reach.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Dobrotvorna kampanja 1100 kilometara za 1100 terapija\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/q1_a361MysY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>In total, the 49-day campaign generated over 160 publications in the media<\/strong>, 151 of which were on national, regional and local Internet portals. As far as television shows are concerned, it should be pointed out that several reports were made about the event for the central daily news of RTL television, <em>RTL Danas<\/em>, the show <em>Dobro jutro, Hrvatska<\/em> and the Regional daily news of HRT. <strong>The goal of the action was exceeded and a total of 169,800 HRK was collected, thanks to which the\u00a0Association will provide almost 1,700 therapies for children with disabilities.<\/strong><\/p>\n\n\n\n<p>In 2022, 1100 Kilometres for 1100 Therapies received the world\u2019s most valuable PR prize, the Golden World Awards for Excellence by the International Public Relations Association (IPRA) as well as the Grand PRix Awards of the Croatian Public Relations Association (HUOJ).<\/p>\n","protected":false},"featured_media":3684,"template":"","tags":[],"uspjesne_price_kategorije":[90],"class_list":["post-4053","projekt","type-projekt","status-publish","has-post-thumbnail","hentry","uspjesne_price_kategorije-public-relations"],"acf":{"istakni_projekt":false,"client":"Ranko Dragi\u010devi\u0107 & Daniel Lon\u010dar","about_the_client":"<i>1100 kilometres for 1100 therapies<\/i> is a fundraising event carried out from March to the end of May 2021 by Ranko Dragi\u010devi\u0107 and Daniel Lon\u010dar, philanthropists and mountaineering enthusiasts from Bra\u010d. The two adventurers organized this commendable initiative in order to ensure the operating stability of the Association of Parents with Children with Disabilities <i>Bra\u010dki pupoljci<\/i>. The Association annually provides an average of 3,200 free hours of therapy for almost 70 children with disabilities on the island of Bra\u010d. In 2019, with the help of our expert team at CTA komunikacije, successfully changed the Law on Liner Shipping and Occasional Coastal Maritime Traffic to help its users. A speech therapist, physical therapist, sensory therapist, orthopedic educator and psychologist are available to children of this Association entirely free of charge. However, to keep the necessary therapies available and free, it is necessary to continuously ensure stable funding for the Association."},"_links":{"self":[{"href":"https:\/\/ctakomunikacije.hr\/en\/wp-json\/wp\/v2\/projekt\/4053","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ctakomunikacije.hr\/en\/wp-json\/wp\/v2\/projekt"}],"about":[{"href":"https:\/\/ctakomunikacije.hr\/en\/wp-json\/wp\/v2\/types\/projekt"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ctakomunikacije.hr\/en\/wp-json\/wp\/v2\/media\/3684"}],"wp:attachment":[{"href":"https:\/\/ctakomunikacije.hr\/en\/wp-json\/wp\/v2\/media?parent=4053"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ctakomunikacije.hr\/en\/wp-json\/wp\/v2\/tags?post=4053"},{"taxonomy":"uspjesne_price_kategorije","embeddable":true,"href":"https:\/\/ctakomunikacije.hr\/en\/wp-json\/wp\/v2\/uspjesne_price_kategorije?post=4053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}