{"id":4525,"date":"2022-06-08T12:22:00","date_gmt":"2022-06-08T10:22:00","guid":{"rendered":"https:\/\/ctakomunikacije.hr\/?post_type=projekt&p=4525"},"modified":"2024-11-05T13:29:47","modified_gmt":"2024-11-05T12:29:47","slug":"eptaderm-dermo-cosmetics-on-the-markets-of-croatia-and-serbia","status":"publish","type":"projekt","link":"https:\/\/ctakomunikacije.hr\/en\/uspjesne_price\/eptaderm-dermo-cosmetics-on-the-markets-of-croatia-and-serbia\/","title":{"rendered":"Eptaderm dermo-cosmetics on the markets of Croatia and Serbia"},"content":{"rendered":"\n

Solution<\/strong><\/h2>\n\n\n\n

The main goal of the campaign was to position Eptaderm’s lines as the best complete solution for skin care prone to desquamation, depigmentation and hyperpigmentation. Since the need for each of these products necessarily stems from the existing skin condition, the basis for brand building consisted in educating the public about the associated diseases and the right ingredients to alleviate them.<\/p>\n\n\n\n

Using an integrated and strategic approach to communication, the campaign was set up on several intertwined channels. In addition to the redesign of printed materials, blocks and brochures, the entire content on social networks, ads on Facebook<\/a>\u00a0and Google platforms, the plan and implementation of media purchases and blog content for the brand’s website have been created. Special attention has been paid to the choice of visuals when communicating on social networks, given that Facebook penalizes any direct representation of the disease in ads.<\/p>\n\n\n\n

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Eptaderm \u2013 Feel the health on your own skin<\/figcaption><\/figure>\n\n\n\n

The slogan ‘Eptaderm \u2013 Feel the health on your own skin’ is affirmative, and at the same time suggests that a person can feel comfortable in their own skin, regardless of their disease. In addition to the literal interpretation, the slogan also contains a tactile imagery that users can imagine every time they encounter Eptaderm’s lines. <\/p>\n\n\n\n

A subtle before\/after moment is woven into the visual identity of all lines, demarcating black and white photography from the colour one, which is restored by Eptaderm’s products. The dividing lines also served as a clear visual label for various product groups, while when creating content for social networks, it was important to always stay more in the medical and less in the lifestyle<\/em> context<\/p>\n\n\n\n

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EPTA VTLG Emulsion for Vitiligo-Prone Skin<\/figcaption><\/figure>\n\n\n\n
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EPTA SPOT line for hyperpigmentation-prone skin<\/figcaption><\/figure>\n<\/figure>\n<\/div>\n<\/div>\n\n\n\n
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EPTA PSO Desquamation-Prone Skin Care Line<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n

Media buying<\/strong> has been realized through lifestyle portals with health-related topics that attract the target audience. In addition to raising awareness of the product among their readers, such content has become one of the most important sources of traffic on the Eptaderm website (referral). Doctors who spoke argumentatively about the importance of skin care with selected ingredients and their effect for certain indications, thus raising the credibility of the texts, were also included in the creation. The blogs<\/strong> are also filled with articles by expert dermatologists so that everyone interested can find information about both skin diseases and the effects of the ingredients within each line in one place.<\/p>\n\n\n\n

Social networks<\/strong> were managed by a combination of informative, educational and sales tone because, primarily, it was important to convey the importance of lines and individual products for patients.<\/p>\n\n\n\n

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A promotional video<\/strong> has also been created including all three available lines, as well as two yet to be announced. For advertising purposes, several shorter and longer versions have been singled out.<\/p>\n\n\n\n

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