{"id":4532,"date":"2023-09-08T08:44:25","date_gmt":"2023-09-08T06:44:25","guid":{"rendered":"https:\/\/ctakomunikacije.hr\/?post_type=projekt&p=4532"},"modified":"2024-11-05T13:28:00","modified_gmt":"2024-11-05T12:28:00","slug":"separate-it-is-easy","status":"publish","type":"projekt","link":"https:\/\/ctakomunikacije.hr\/en\/uspjesne_price\/separate-it-is-easy\/","title":{"rendered":"“Separate, it’s easy”"},"content":{"rendered":"\n

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The information campaign officially began with a press conference in April 2023, with the director of \u010cisto\u0107a d.o.o. Split, Ivica Karoglan, and the mayor of Split, Ivica Puljak, located in front of the new semi-underground tanks in Put Plokita.<\/p>\n\n\n\n

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Director of \u010cisto\u0107a d.o.o Split Ivica Karoglan and Mayor of Split Ivica Puljak<\/em><\/figcaption><\/figure>\n\n\n\n

Plokite was the first Split neighbourhood to replace classic containers with more modern semi-underground containers. At each location where they are installed, it is possible to dispose of four types of waste (biowaste, paper, plastic, metal and tetra pack, and mixed municipal waste). In order for citizens to be able to get first-hand information about proper waste separation, information stands have been set up in Plokite and later in other neighbourhoods. Each stand was attended by \u010cisto\u0107a employees, along with the director and the mayor, and in addition to answering questions about waste separation, it was also possible to get free bags for waste separation and promotional materials of the “Separate, it’s easy” campaign (magnets, cloth bags and educational leaflets).<\/p>\n\n\n\n

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Promotional materials of the campaign<\/figcaption><\/figure>\n\n\n\n
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In addition to the information stands Zero Waste festival<\/a> was organized in June. Split’s \u0110ardin offered shade from the sun and a gastro show with zero waste dishes, pop-up shops of famous Split second-hand shops and workshops for children. \u010cisto\u0107a held its info stand once again, and the citizens were delighted with the possibility of disposing of old textiles at the festival. For each pile of discarded clothes, citizens received a voucher for a free zero waste meal, and the dishes could also be tasted thanks to a donation by COO Juraj Bona\u010di<\/a>.\u00a0<\/p>\n\n\n\n

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Photos from the Zero Waste Festival<\/em><\/figcaption><\/figure>\n\n\n\n
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In addition to the live event, the information campaign was also covered on digital channels. Three promotional videos were designed and produced, and \u010cisto\u0107a Split’s Facebook<\/a> and Instagram<\/a> profile were very active! We are most proud of the <\/a>campaign’s first promotional video<\/a>, designed in collaboration with the Split musician Vojko V \u201eOdvoji, razdvoji<\/a>\u201d (Separate) became a sensation that was sung and played in Split clubs, but also in kindergartens. It stood out with 246,871 views, a result of 7,278 hours of viewing, and an average watch time of 1:48 minutes out of a total of 2:25 minutes of the video.<\/p>\n\n\n\n

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