{"id":4541,"date":"2024-01-04T09:39:29","date_gmt":"2024-01-04T08:39:29","guid":{"rendered":"https:\/\/ctakomunikacije.hr\/?post_type=projekt&p=4541"},"modified":"2024-11-05T13:26:31","modified_gmt":"2024-11-05T12:26:31","slug":"cetina-natural-spring-water-from-the-depths-of-the-dinaric-region-to-digital-channels","status":"publish","type":"projekt","link":"https:\/\/ctakomunikacije.hr\/en\/uspjesne_price\/cetina-natural-spring-water-from-the-depths-of-the-dinaric-region-to-digital-channels\/","title":{"rendered":"Cetina natural spring water \u2013 from the depths of the Dinaric region to digital channels"},"content":{"rendered":"\n

Solution<\/strong><\/h2>\n\n\n\n

Given that Dinara was declared a nature park in 2021, the main message of the campaign was chosen at the moment of the beginning of cooperation with the already existing slogan “Cetina \u2013 Water from the Nature Park”. In addition to putting the untouched nature from which Cetina comes in the foreground, the untreated water that reaches the end customers was also emphasized. Also, the slogan reflects the main idea of the campaign \u2013 that Cetina brings nature to the city, nature to ourselves, and unites us with it. The newly created campaign is focused on emotional and mental well-being, taking care of oneself and loved ones, a comfortable life and recreation with the aim of improving physical and mental health.<\/p>\n\n\n\n

With this in mind, the entire communication on social networks was designed with a focus on bringing untouched nature to the city through the consumption of the Cetina. For the purposes of posts on social networks, as well as other promotional materials, three photo shoots were organized \u2013 two with motifs of young people in the urban environment and one with the motif of a young urban family. In order to convey the spirit of the campaign, the style of finishing the photos is characterized by a surreal intertwining of the natural and the urban, so the motif of water and greenery from various elements of interior and exterior architecture is often used.<\/p>\n\n\n\n

\"\"
The first announcement for the Cetina brand was created in collaboration with CTA komunikacije<\/figcaption><\/figure>\n\n\n\n

For communication on social networks, several different contexts were chosen in which Cetina was presented, in order to connect the brand with a certain set of positive emotions. These are mostly excursions, fitness and exercise, work and a pleasant working atmosphere, food, rest, socializing with family, entertainment and lifestyle. In doing so, the surroundings of the people in the photographs are complemented by nature in order to convey the desired atmosphere to the visuals \u2013 a feeling of freedom and freshness that overwhelms them as they carry out their daily activities by the natural spring water of the Cetina River. Part of the posts on social networks is also dedicated to communicating Dinara’s beauty through photos of the Dinaric slopes without additional graphic interventions. Its natural beauty, however, needs no refinement.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

To promote the brand through social networks, several giveaways were organized: pre-Christmas giveaways in cooperation with the Tvornica snova<\/em> giveaways of table dispensers and summer gifts of bags and beach towels made of natural materials. Summer activations have achieved significant engagements among users who generously shared their most beautiful summer memories in the comments. In addition, unavoidable collaborations with influencers and content creators dealing with the topics of lifestyle, hiking and mental health have been achieved. Some of them are Mija Dropulji\u0107<\/a>, Petra Kurtela<\/a>, Nina Sli\u0161kovi\u0107 Gole\u0161<\/a>, Ma\u0161a Zibar<\/a> and Lidija \u0160eatovi\u0107<\/a>.<\/p>\n\n\n\n

Furthermore, for the purpose of communicating the slogan, “Water from the Nature Park”, but also to emphasize the isolation of the location where the Cetina is drawn from the source of homonymous river, two videos were produced. The shorter video<\/a> communicates the freshness of the Cetina and its Dinaric origin, while the longer one deals with the production process and very clearly communicates the protected aquifer hidden at the foot of the magnificent Dinara and its distance from the source and flow of the Cetina River.<\/p>\n\n\n\n

\n