{"id":5727,"date":"2024-10-04T11:49:55","date_gmt":"2024-10-04T09:49:55","guid":{"rendered":"https:\/\/ctakomunikacije.hr\/?post_type=projekt&p=5727"},"modified":"2025-09-04T11:49:55","modified_gmt":"2025-09-04T09:49:55","slug":"sportfest-crikvenica","status":"publish","type":"projekt","link":"https:\/\/ctakomunikacije.hr\/en\/uspjesne_price\/sportfest-crikvenica\/","title":{"rendered":"SportFest Crikvenica"},"content":{"rendered":"\n

Given the fact that the SportFest tournament had not been held for a full fifteen years, and that CTA komunikacije joined the organizers only one month prior to the event itself, the primary objectives were to ensure that the tournament was delivered at the highest possible representative level, and to increase its visibility and recognition as the foundation for future editions \u2013 in order to attract players, visitors, and sponsors alike.<\/p>\n\n\n\n

The first task was to secure sponsors willing to support the tournament, despite the absence of any previous indicators that could guarantee visibility. For this reason, the CTA komunikacije team decided to focus on the tournament\u2019s unique location, situated on one of the most frequented areas of Crikvenica\u2019s city beach. According to the organizers\u2019 estimates, between 8,000 and 10,000 people pass along the promenade next to the court each day during the peak of the season. Based on this, sponsors were offered branding opportunities on banners around the court, as well as logo placements on a large LED screen that dominated the venue and directly faced the passing promenade. As a result, the tournament received support from renowned companies such as Pontus Pharma, Cetina, HD Jadran Crikvenica, and Centar zlata.<\/strong><\/p>\n\n\n\n

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The next important step was to secure media coverage for the tournament. In the absence of widely read sports media in Croatia \u2013 and given that communications around such events have largely shifted to social media \u2013 CTA komunikacije turned to local media outlets with a strong digital presence. The natural choices were Novi list<\/em>, the leading media outlet for Rijeka and the Kvarner region, and crikva.hr<\/em>, the most-read portal in the city of Crikvenica itself. Both became official media sponsors and continuously reported news and results throughout the tournament via their channels. Additionally, the lifestyle portal After5<\/em>, the most-read lifestyle outlet in Croatia, joined in by recognizing the tournament\u2019s potential as well as the broader appeal of its location and supporting activities. In total, the tournament generated 33 traditional media mentions: 30 across online portals and print, and 3 on radio stations.<\/strong><\/p>\n\n\n\n

Nevertheless, a beach volleyball tournament in the 21st century requires additional channels of communication with its audience. Given the long hiatus prior to this year\u2019s event, it was necessary to create a substantial amount of content for social media. For this reason, CTA\u2019s youngest team member, Tena<\/a>, was present on-site, persistently following players and referees with her smartphones, gimbal, microphones, and drone. The outcome was a series of highly engaging video posts, with the standout being drone footage above the net, capturing in perhaps the best possible way the full beauty and excitement of beach volleyball. In fact, her work can also be seen in the official highlight video below.<\/p>\n\n\n\n

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Pogledajte ovu objavu na Instagramu.<\/div><\/div>
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Objavu dijeli Sport FEST Crikvenica (@sportfest.crikvenica)<\/a><\/p><\/div><\/blockquote>\n