{"id":6088,"date":"2026-05-06T14:55:55","date_gmt":"2026-05-06T12:55:55","guid":{"rendered":"https:\/\/ctakomunikacije.hr\/?post_type=projekt&p=6088"},"modified":"2026-05-06T14:55:55","modified_gmt":"2026-05-06T12:55:55","slug":"natures-most-beautiful-story-campaign-with-high-expecations","status":"publish","type":"projekt","link":"https:\/\/ctakomunikacije.hr\/en\/uspjesne_price\/natures-most-beautiful-story-campaign-with-high-expecations\/","title":{"rendered":"“Nature’s most beautiful story”, campaign with high expecations"},"content":{"rendered":"\n

By talking less, we told more. <\/strong>In order to stand out from the crowd of nature campaigns and provide an experience, the campaign was designed as a visual-auditory experience with authentic ASMR (Autonomous Sensory Meridian Response<\/em>) nature sounds recorded on location. In this way, we gave Dinara an identity on all media channels. Instead of the product, the focus was on the authenticity of the untouched nature from which it originates.<\/p>\n\n\n\n

Dinara becomes the main ambassador of Cetina and its narrator, and authentic ASMR sounds<\/strong> become the key messages of the campaign. We give nature a voice and the opportunity to tell its own story. In a McLuhan manner, Dinara became both a message and the medium.<\/p>\n\n\n\n

ASMR <\/strong>shaped the formats and core content:<\/p>\n\n\n\n