Goran Pavić

Digital Marketing Consultant at CTA komunikacije with several years of experience in developing marketing strategies, managing digital campaigns, and building web solutions for clients across various industries. He began his career by launching his own e-commerce project, where he gained a comprehensive understanding of business operations—from online sales and analytics to campaign management and user experience optimization. He later expanded this hands-on experience through freelance work, specializing in website development, visual materials, and CMS implementation. He also volunteered for the nonprofit organization ODRAZ, where he managed social media advertising.

At Thespian, he worked on website development and visual content creation, while contributing to digital marketing, analytics, and the use of lead management tools. At Envy, he managed social media and Google Ads campaigns, developing data-driven digital strategies focused on analytics and budget optimization. He has participated in projects for numerous well-known clients, consistently focusing on achieving better results and driving brand growth. His work is defined by a structured approach, the integration of creativity and data, and continuous professional development in digital tools and trends.

He holds a degree in Entrepreneurial Economics from VERN University, followed by a Master’s degree in Digital Marketing from Algebra Bernays University, where he additionally completed a specialized program in internet advertising. This combination of entrepreneurial education, technical skills, and practical digital marketing experience enables him to adapt to diverse business challenges and contribute to the development of effective, innovative communication solutions.