Reddit – The Forbidden Fruit of Digital Advertising
You’ve probably heard of Reddit, but are you familiar with its advertising mechanisms and the opportunities it offers?
Blog
From expert analyses to compelling stories and practical tips, we offer insights into the latest trends, innovations, and developments in the marketing and communications industry. In our own words. Honestly and directly.
Artificial intelligence in the service of PR and marketing
Artificial intelligence offers powerful tools for PR and marketing professionals. Which AI solutions are tailored for the Croatian market and language?
Outside the Four Walls – LGBTQ+ Eye Catching Campaigns
We explore how 5 LGBTQ+ campaigns leverage brand power and legacy to raise awareness about the importance of equal rights for all.
Campaigns that inspire: How to be “second best” but still at the top?
In its new heartfelt campaign, "Proudly Second Best," IKEA playfully explores the roles of parents and its stylish furniture.
Big challenges and even greater opportunities for brands on TikTok
TikTok audiences want brands to entertain them while reflecting shared values, creating strong opportunities for community building.
The future of sports is digital and marketing will have to adapt to that
The gradual shift from traditional television programs to streaming platforms, and eventually to OTT channels, is reshaping the advertising paradigm for sports.
Why visual content is so important in PR campaigns
When designing a successful PR campaign, it’s also essential to focus on planning the visual content. Wondering why? Here are the reasons:
On “incognito” mode and how to surf the Internet anonymously?
In our effort to "sToP bIg CoRpoRaTeS fRoM sPyiNg oN uS," many of us instinctively open incognito mode, feeling secure as we browse. But how anonymous is it, really?
TikTok is at the very top – it has overtaken YouTube for average watch time
Recent data shows that younger generations are increasingly choosing to spend more time on TikTok than on YouTube.