Director and co-owner of CTA komunikacije with experience in communication consulting of clients in various sectors, such as FMCG, retail, tourism, energy sector, manufacturing sector, NGOs and crisis communication.
His communications journey began at the Millennium Promotion agency, after which he worked at Preclarus Communications, mainly involved in corporate communication, strategic counseling and political marketing. He mostly collaborated with clients in the telecommunications industry and the energy sector.
While at Manjgura Public Relations Agency, he worked with clients from the food industry and politics. In the summer of 2016, he joined the largest retail company in Croatia, Konzum, as the Head of Public Relations, Event Organization, and Corporate Social Responsibility. He is responsible for the successful implementation of a series of campaigns in which elements of digital marketing and public relations were combined for the first time in the Croatian retail industry.
In 2018, he founded CTA komunikacije. In 2020, for the “This truly matters” campaign with “Brački pupoljci” Association, the team won the biggest Croatian public relations award, Grand Prix of the Croatian Public Relations Association (HUOJ) and the Golden World Awards for Excellence, the most prestigious PR award worldwide, awarded by International Public Relations Association (IPRA). The campaign was also awarded with the Eventiada IPRA GWA as well as two „European Excellence Awards” and a special jury award among 350 finalists in 60 categories.
Petar specialized in marketing and communications at the Zagreb School of Business (PVZG) and is a full-time lecturer at the London School of Public Relations (LSPR).