Lara Paša

As a communication assistant at CTA komunikacije, she brings experience in event organization, communication strategy development, and campaign implementation across diverse sectors, with a focus on energy and the public sector. She completed both her undergraduate and graduate studies at the Faculty of Political Science in Zagreb. During her academic years, she was an active member of the Diplomatic Club FPZG and led the marketing and PR team.

Her passion for political communication and methodological research is evident in her master’s thesis titled “Political Communication of Zoran Milanović on Social Media During the First Year of Office.” Lara began her professional journey as a PR assistant at Komunikacijski laboratorij and later received a Robert Schuman scholarship at the European Parliament Office in Zagreb, where she focused on public relations, media relations, and youth programs.

Joining CTA komunikacije in May 2023 as a communication assistant, Lara has quickly made an impact, contributing to award-winning campaigns such as “Separate, it’s easy” for Čistoća d.o.o. Split. Her dedication to PR was further highlighted when she and her colleague, Valentina Mezdić, secured third place in the PR category at the Young Lions Croatia 2024 competition.