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HR

Blog

From expert analyses to compelling stories and practical tips, we offer insights into the latest trends, innovations, and developments in the marketing and communications industry. In our own words. Honestly and directly.

CTA komunikacije won the Global Contribution Award and two IPRA Golden World Awards for Excellence

CTA komunikacije

The campaign “Recklessness is the first spark” won the Global Contribution Award, while the campaign "Separate, it's easy" was awarded with the IPRA GWA for Excellence in two categories.

Gordon Turković at the PR Summit: Is AI deepening the generation gap in PR?

CTA komunikacije

At the PR Summit, Gordan Turković highlighted the importance of creatively leveraging AI during the panel discussion "Does AI Make the Generation Gap Deeper?"

Tomislav Metelko CTA komunikacije blog

5 Non-Marketing Books Everyone in Marketing Should Read

Tomislav Metelko

Tomislav has recommended five books that will change how you think and approach everyday situations.

Sve za nju - Mama budi zdrava

Emotional appeal “Mom, be healthy!” marked the start of Pink October

CTA komunikacije

he launch of the 8th edition of the "Mom, be healthy" campaign was marked at Zagreb's X. Highschool during a conference with students, experts, and representatives of the sponsors.

Job in a communications agency – terra incognita of social sciences?

Filip Pavelić

Are communication jobs reserved only for communication specialists? Filip Pavelić writes about the importance of broader knowledge.

Valentina Mezdić blog

Art in the service of communications campaigns

Valentina Mezdić

How do you take a seemingly dull or overdone topic and present it in a fresh and engaging way? Valentina explained it to us through three award-winning CTA campaigns!

Gordan Turković

Gordan Turković is a member of the Expert Council of BalCannes

CTA komunikacije

Gordon Turković is joining the Expert Council of BalCannes, an advisory body that will play a key role in the planning and organization phases of the competition.

CTA komunikacije Lara Paša

Okay, where did you read that? – new ideas for getting information

Lara Paša

In her new blog, Lara revealed the best places to information, from traditional media to social media.

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