PR and marketing trends in Croatia: What will be “it” in 2025.?
What PR and marketing trends await us in 2025? Political elections, media challenges, and TikTok domination – dive into Pero’s vision for the year ahead!
Blog
From expert analyses to compelling stories and practical tips, we offer insights into the latest trends, innovations, and developments in the marketing and communications industry. In our own words. Honestly and directly.
Challenges and successes of bold campaigns: lessons from the “Kompanije koje imaju mood(a)” panel
Gordan Turković moderated the panel "Kompanije koje imaju mood(a)" at the Neki novi klinci conference, exploring the challenges and successes of bold campaigns.
Only an integrated approach to campaigns guarantees relevance
An integrated approach to campaigns delivers results and lasting relevance! Gordan Turković explains how creativity and 360° skills craft unforgettable stories.
Influencers and Advertising – Croatia’s Gray Area
Following the recent case of an influencer being fined in Croatia, the question arises as to why there is a "Wild West" when it comes to influencer advertising.
The panel at the KOMferencija “Digital Marketing in Politics: Innovations and Strategy” revealed new trends in political campaigns
With Gordan Turković on the panel at the KOMferencija "Digital Marketing in Politics: Innovations and Strategy" we discovered new trends in political campaigns.
CTA komunikacije won the Global Contribution Award and two IPRA Golden World Awards for Excellence
The campaign “Recklessness is the first spark” won the Global Contribution Award, while the campaign "Separate, it's easy" was awarded with the IPRA GWA for Excellence in two categories.
Gordon Turković at the PR Summit: Is AI deepening the generation gap in PR?
At the PR Summit, Gordan Turković highlighted the importance of creatively leveraging AI during the panel discussion "Does AI Make the Generation Gap Deeper?"
5 Non-Marketing Books Everyone in Marketing Should Read
Tomislav has recommended five books that will change how you think and approach everyday situations.
How to Navigate the Era of Microtrends on Social Media
Micro-trends on social media are becoming increasingly short-lived and specific. Are they useful allies or merely a side effect of our fast-paced digital world?