How to Navigate the Era of Microtrends on Social Media
Micro-trends on social media are becoming increasingly short-lived and specific. Are they useful allies or merely a side effect of our fast-paced digital world?
Blog
From expert analyses to compelling stories and practical tips, we offer insights into the latest trends, innovations, and developments in the marketing and communications industry. In our own words. Honestly and directly.
Emotional appeal “Mom, be healthy!” marked the start of Pink October
he launch of the 8th edition of the "Mom, be healthy" campaign was marked at Zagreb's X. Highschool during a conference with students, experts, and representatives of the sponsors.
Job in a communications agency – terra incognita of social sciences?
Are communication jobs reserved only for communication specialists? Filip Pavelić writes about the importance of broader knowledge.
Art in the service of communications campaigns
How do you take a seemingly dull or overdone topic and present it in a fresh and engaging way? Valentina explained it to us through three award-winning CTA campaigns!
Gordan Turković is a member of the Expert Council of BalCannes
Gordon Turković is joining the Expert Council of BalCannes, an advisory body that will play a key role in the planning and organization phases of the competition.
Okay, where did you read that? – new ideas for getting information
In her new blog, Lara revealed the best places to information, from traditional media to social media.
CTA komunikacije wins two world’s leading PR awards IPRA Golden World Awards for Excellence
Two IPRA Golden World Awards confirm the global success of CTAkomunikacije and the ‘Separate, It Is Easy’ campaign for Čistoća Split.
10 New TikTok Expressions Used by Generation Z
Ready to learn 10 new TikTok terms Gen Z is using? Don’t worry—we’ve got examples too!
Nika Novak is our new communication assistant
Nika Novak has worked on campaigns for leading companies and projects for non-profit organizations, and now she’s part of our PR team!