The Economic Clinic, a non-profit student association from the Faculty of Economics in Zagreb, organized a three-week educational program called Underline. The project brings together experts who present their business stories and provide insight into the latest trends on the market, and in the first week of the meeting, Gordan Turković, co-owner of the CTA komunikacije, was also a guest.
On Friday, May 5th, Gordan led a panel discussion on “The Secrets of Integrated Communications,” where attendees were curious about how CTA komunikacije approaches campaigns, the tools we use, and the principles behind selecting interns.
He answered a range of questions, including what PR management is and how important it is as a marketing tool; how public relations differ from advertising, the key steps in forming a strategy, and which skills he considers most important for effective work in the industry. He also discussed important marketing tools used in business and shared advice for entering the “world of marketing.”
“The best way to gain foundational knowledge is by doing an internship at a company that specializes in this field and choosing a good mentor. It’s crucial to have someone who is patient and willing to share knowledge, and to work at a company that actively involves young people in their projects. If that’s not the situation at your first internship, look for another opportunity” – said Gordan Turković.
The following day, May 6th, Gordan led an informative workshop titled “How to Run a Successful Campaign?” He briefly presented some of our most successful integrated projects before dividing participants into teams to create a presentation for a new product launch.
The teams were tasked with developing a product type, slogan, and key messages, with the goal of improving creativity and teamwork skills, as well as encouraging participants to apply their newly acquired knowledge in a practical setting.
The ideas generated during the workshop were impressive, and we are confident that Gordan Turković’s contribution enriched the educational program, providing the attendees with valuable information and practical advice.
