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From expert analyses to compelling stories and practical tips, we offer insights into the latest trends, innovations, and developments in the marketing and communications industry. In our own words. Honestly and directly.

The campaign “Speak Up About Money” won the bronze HUOJ Grand PRix

CTA komunikacije

The “Speak Up About Money” campaign was awarded a bronze medal by the jury of the 19th Grand Prix of the Croatian Public Relations Association in the Grand Prix for Integrated Communication category.

Kako AI preuzima optimizaciju kampanja na platformama poput Meta i Google Ads

How AI Is Taking Over Campaign Optimization on Platforms Like Meta and Google Ads

CTA komunikacije

Has AI taken over performance marketing? Here’s how campaign optimization actually works today on Meta and Google Ads.

Gordan Turković on leading election campaigns for the podcast Politički Marketing

CTA komunikacije

Gordan Turković joins the Politički marketing podcast to reveal what makes an election campaign successful and why adaptability is the key to winning.

“Separate, it’s easy” campaign is a part of the Marketinška komunikacija textbook

CTA komunikacije

“Separate, it's easy” offers a lesson in creative digital marketing in the “Marketinška komunikacija” textbook.

Ninth year of the “Mom, be healthy!” project brings together a record number of children

CTA komunikacije

This “Pink October,” the “Mom, be healthy!” campaign sends a clear message: taking care of your health starts at home.

Dinara and improvisation planning

CTA komunikacije

After two months of hard work, we can finally kick back on the couch and watch our latest TV commercial for Cetina that we filmed on Dinara.

Swearing in fucking marketing

CTA komunikacije

Am I allowed to curse as a marketer? Is linguistic vulgarity allowed in the creative industry? And why not?

The most awkward conversation about money

CTA komunikacije

At Communication Days 2025, our Petar Tanta moderated a panel titled “Can Money Talk Be Sexy?” powered by Addiko Bank.

Fail or Fix? How Brands Handled Crisis Situations

Lara Paša

Crisis situations can arise suddenly, and effective crisis communication is crucial for minimizing damage and preserving reputation.