How AI Is Taking Over Campaign Optimization on Platforms Like Meta and Google Ads
Has AI taken over performance marketing? Here’s how campaign optimization actually works today on Meta and Google Ads.
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From expert analyses to compelling stories and practical tips, we offer insights into the latest trends, innovations, and developments in the marketing and communications industry. In our own words. Honestly and directly.
Gordan Turković on leading election campaigns for the podcast Politički Marketing
Gordan Turković joins the Politički marketing podcast to reveal what makes an election campaign successful and why adaptability is the key to winning.
“Separate, it’s easy” campaign is a part of the Marketinška komunikacija textbook
“Separate, it's easy” offers a lesson in creative digital marketing in the “Marketinška komunikacija” textbook.
Ninth year of the “Mom, be healthy!” project brings together a record number of children
This “Pink October,” the “Mom, be healthy!” campaign sends a clear message: taking care of your health starts at home.
Dinara and improvisation planning
After two months of hard work, we can finally kick back on the couch and watch our latest TV commercial for Cetina that we filmed on Dinara.
Swearing in fucking marketing
Am I allowed to curse as a marketer? Is linguistic vulgarity allowed in the creative industry? And why not?
The most awkward conversation about money
At Communication Days 2025, our Petar Tanta moderated a panel titled “Can Money Talk Be Sexy?” powered by Addiko Bank.
Fail or Fix? How Brands Handled Crisis Situations
Crisis situations can arise suddenly, and effective crisis communication is crucial for minimizing damage and preserving reputation.
Generation Beta is here – what awaits us?
Generation Beta will shape the future of technology, society, and marketing. Are we ready for these digital natives?