Gen Z on Generation Z: How to Approach a New Consumer Group – Zoomers
Generation Z, also known as Gen Z or Zoomers, presents both a challenge and an opportunity for marketers.
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From expert analyses to compelling stories and practical tips, we offer insights into the latest trends, innovations, and developments in the marketing and communications industry. In our own words. Honestly and directly.
Ready for change? New AI tools are coming to Instagram soon!
Chatbots equipped with various AI personas, AI-generated stickers, and much more are potentially awaiting Instagram users.
Is surreal marketing the future of OOH advertising?
Handbags and mascaras have become public transport! Surrealism has taken over the marketing world, giving rise to some fantastic campaigns.
Threads – when Twitter and Instagram sit down at the same table, and privacy is left waiting at the door
Threads is a new app developed by the Instagram team, designed for sharing text-based content.
The campaign “Separate, it is easy” has become part of the Split graffiti scene
Čistoća Ltd. Split and the City of Split have brought their "Separate, It's Easy" awareness campaign to life with a mural in Vukovarska Street, Split.
Reddit – The Forbidden Fruit of Digital Advertising
You’ve probably heard of Reddit, but are you familiar with its advertising mechanisms and the opportunities it offers?
From newsroom to agency: Advice from two journalists after a year and a half in CTA komunikacije
How to survive and succeed? What should you keep in mind? What does agency life truly offer? Here are insights from our experienced journalism graduates.
Artificial intelligence in the service of PR and marketing
Artificial intelligence offers powerful tools for PR and marketing professionals. Which AI solutions are tailored for the Croatian market and language?
Iva Lukin has joined the CTA team as a Junior Digital Marketing Specialist
Iva Lukin has joined us as a Junior Digital Marketing Specialist, bringing her passion for SEO, copywriting, and content marketing.