Nina Sivić-Cug is our new assistant in digital marketing.
Nina began her education at the Faculty of Humanities and Social Sciences in Zagreb, where she completed her undergraduate and graduate studies in sociology. During her studies, she focused on theoretical and empirical research of digital media and social networks. She paid special attention to the social network Instagram in her research work, which is confirmed by her dissertation named “Self-presentation of Instagram users through economic, social and cultural capital.” In her paper, she highlights certain ways how Instagram users present and express themselves online and that has proven important for further understanding the impact of Instagram on its users.
During her studies, she volunteered as a secretary in the Sociology Students’ Association “Diskrepancija”, with which she organized various events, panels and international conferences such as the conference “Urban Sociology” and “Middle East”. She gives great importance to social justice, tolerance and freedom – which, among other things, have been frequent topics in her seminar papers.
She started her professional career during her student days as a copywriter in the marketing of Ponuda Dana and then took over the management of social networks and the creation of digital content for the web.
At this initial stage of her career, she wants to dedicate herself to professional learning and developing skills in digital marketing, and that is why we are very happy that she chose us!