“Humanity and quality at all levels are the principles that have connected me with CTA komunikacije from day one. Over the years, we’ve collectively built on this vision, as well as the processes that have continuously improved our work, and consequently, society as a whole. I’ve been entrusted with the challenging role of leading both people and projects at a time when our agency is growing significantly, which I take as extra motivation and a sign of great trust. The period ahead will surely be remembered for many significant and beautiful moments,” said Valentina Mezdić, now Head of Accounts at CTA komunikacije.
Valentina’s journey at CTA komunikacije began in 2019, resembling a Hollywood film plot. In more than five years with the company, she has progressed through all agency levels, starting as an intern while studying, to becoming a communications consultant on globally recognized projects. She has extensive experience in developing communication strategies, managing clients, and executing communication campaigns across various sectors. She is actively and passionately involved in projects with non-profit organizations aimed at improving the quality of life for vulnerable social groups.
“I can’t think of a better person than Valentina to oversee and manage the daily operational tasks of our agency teams. In the six years of CTA komunikacije existence, this is one of the moments I am most proud of. A young expert who has grown with us since the very beginning of the company and has already proven her ability to lead teams and improve processes is taking on the leading position. This is also a continuation of our philosophy that even the youngest among us can successfully tackle the biggest challenges the industry brings,” said Gordan Turković, Executive Director of CTA komunikacije.
Before even turning thirty, Valentina has already racked up an impressive list of achievements, including ten prestigious domestic and international awards for her exceptional communication campaigns. Notably, these include the Grand PRix from the Croatian Public Relations Association (HUOJ) and the Golden World Awards for Excellence from the International Public Relations Association (IPRA) in 2022 for the campaign “1100 kilometers for 1100 therapies.” Last year, her team won the special IPRA Global Contribution Award for the “Recklessness is the First Spark” campaign, which, out of 79 winners, best aligns with the UN’s Sustainable Development Goals.
Valentina has been a member of the expert juries for the Grand PRix and Young Hope awards from the Croatian Public Relations Association. She finished her Master’s degree in Communication Science in 2021 at the Faculty of Croatian Studies, University of Zagreb, specializing in mass communication research.
