“It’s very important for the creative process to smartly allocate deadlines and give yourself the time and space to come up with a creative idea. Every idea requires re-testing and, if possible, revision. Sometimes, it’s useful to let an idea sit while you focus on other tasks because the best ideas often come outside of the work environment, in a more relaxed context, far from the traditional 8-hour workday,” emphasized Gordan Turković during the panel discussion “Creative from 8 to 4,” held at the Solin City Library’s Teatrin.
In addition to Gordan, the panel featured well-known faces from the creative and entrepreneurial scene: Maja Lekšić (Manush Communication Agency & Radio Dalmacija d.o.o.), Marko Maljkovic (Locastic), Petra Leskovec Dujišin (Infobip), Goran Pavlov (IRI Center), Ante Katić (Four of Them LLC), Josip Vrban (Lumer Print & Shop), and writer and screenwriter Nikola Kuprešanin. They all gathered thanks to the initiative of the Faculty of Economics in Split and the entrepreneurial support organization IRI Center.
The Solin Teatrin was packed as panelists discussed the challenges creative professionals face in the business environment, bridging the gap between creatives and the workplace, and the age-old question – does creativity have working hours? They shared their tricks, from finding inspiration to facing budget challenges and burnout.
Gordan shared his journey from a long-time strategic advisor to the creator of some of the most successful integrated marketing campaigns in the region. In addition to working independently and reflecting on ideas, he emphasized the importance of brainstorming:
“When we discuss ideas with colleagues, everyone can bring something new to the table. And from the whole pile, we can extract the best ideas that will become the final product. Of course, teamwork and cohesion within the team play a key role in achieving the desired results.”
Gordan told the audience that business success involves a lot of learning and self-improvement, pressure, and client misunderstandings, but also much more satisfaction. He concluded his thoughts with the statement that creativity, which doesn’t adhere to time or place, should not be resisted.
