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Blog

From expert analyses to compelling stories and practical tips, we offer insights into the latest trends, innovations, and developments in the marketing and communications industry. In our own words. Honestly and directly.

Nemar je prva iskra: opušak kao okidač požara

Recklessness is the first spark of 90% of fires, and this is why we filmed as many as three TV spots

CTA komunikacije

Recklessness is the first spark: CTA komunikacije and Vertigo created three promotional videos for Hrvatske šume, highlighting the most common triggers of forest fires.

Why is user-generated content important for campaign development?

CTA komunikacije

Gordan Turković gave a lecture to students on how to achieve successful PR campaign and strategic planning with zero budget.

The “Separate, it’s easy” campaign continued with the Zero Waste Festival in Split

CTA komunikacije

Čistoća d.o.o. Split continued its "Separate, it’s easy" campaign at the Zero Waste Festival in Đardin, promoting sustainable waste management and resource reuse.

“Separate” – A hit campaign in Split

CTA komunikacije

“Separate” — a catchy tune that’s being hummed all over Split, from little ones to the nightlife crowd. If, after a night out, those bottles end up in the right semi-underground container, we’ll consider it at least partially thanks to this song.

Campaigns that inspire: How to be “second best” but still at the top?

Tena Žuger

In its new heartfelt campaign, "Proudly Second Best," IKEA playfully explores the roles of parents and its stylish furniture.

Lara Paša is our new Communications Assistant

CTA komunikacije

After gaining experience at the agency Komunikacijski laboratorij and completing an internship at the European Parliament Office in Zagreb, Lara Paša has joined the CTA komunikacije team.

PR Days: How to communicate outside of the box

CTA komunikacije

This year, under the theme "Outside of the Box," PR Days 2023 focused on changes in marketing and public relations, as well as the latest trends in the world of communications.

Key tips for starting a marketing career at the Underline educational program

CTA komunikacije

Gordan Turković led a panel on "The Secrets of Integrated Communications" at the Underline Conference, followed by a workshop on "How to Run a Successful Campaign?" on the second day.

Gordan Turković at Marketing Madness: “Communication is a Key to Driving Change”

CTA komunikacije

The first day of the "Marketing Madness" conference was dedicated to lectures and practical case studies, with Gordan Turković among the speakers.