“This is the latest in a series of accolades for the campaign Separate, it is easy, and we are extremely pleased that we managed to popularize the socially important topic of waste separation in a fun and educational way appropriate for all age groups. The task was not easy, but the video, which we made in collaboration with Vojko V, became a hit outside of Split, made it to national news, and this was recognized by the IPRA jury. This is the fifth leading global PR award in the five and a half years of our agency’s existence and the highest recognition for our work by the profession. We thank the jury and congratulate the other winners with excellent campaigns from Croatia and the world”, said Gordan Turković, Executive Director of CTA komunikacije.
The winning categories for the “Separate, it is easy” campaign were Launch of a new service – Agency and Integration of traditional and new media – Agency. The local campaign was designed for the client Čistoća Split and has already been awarded with six national and regional awards (SoMo Borac, two BalCannes, IdejaX, MIXX, HUOJ Grand Prix.
„Separate, It Is Easy“ is an informative campaign, aimed to promote a new system of separating waste into semi-underground containers in the city of Split. Although the video Separate is only a part of the content of the entire campaign, due to the positive reactions of users, the video characters have became part of the graffiti scene of Split in Vukovarska street, and the authentic content was also recognized by experts at the Greencajt festival. The entire integrated campaign stood out with its original idea and implementation, which connects its online and offline segments.
The award-winning content was developed on the concept and strategy of the CTA consisting of Nina Sivić-Cug, Lara Paša, Ana-Marija Crnica Živković, Hana Kajari, Marin Zdelar, Petar Tanta and Gordan Turković. The lyrics and music were created by Vojko V, animation was done by Sara Bernat, design by 2Dizajnera, while camera work and production were carried out by DD Video Lab.
Golden World Awards for Excellence is the most prestigious award in the world of public relations, presented by the International Public Relations Association (IPRA) since 1990, promoting excellence and ethics in public relations. Its importance is confirmed by a jury of experts from around the world, including Austria, Bulgaria, Japan, Russia, Saudi Arabia, Turkey, the Philippines, the United Kingdom and the United States, as well as by the number and diversity of applications received each year.
